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Get found by humans and AI.
Guides on Answer Engine Optimization, technical SEO and Generative Engine Optimization — how to write and structure content so search engines and AI assistants can find it, understand it, and quote it correctly.
The short version
AEO vs SEO vs GEO
AEO
Structuring answers so voice assistants and AI Overviews can quote them directly.
SEO
The technical and on-page fundamentals that get a page crawled, indexed and ranked.
GEO
Being the kind of source generative AI tools choose to cite when they write an answer.
SEO
Programmatic SEO Without Thin Content
Programmatic SEO — generating many pages from a data template — works when each page answers a genuinely different question with real data. Here is how to tell the difference from a thin-content page farm.
April 21, 20267 min read
SEOTechnical SEO Checklist for Next.js Sites
The technical SEO items specific to a Next.js App Router site: metadata, sitemaps, canonical URLs, static generation, and structured data. A working checklist, not general SEO theory.
March 17, 20268 min read
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