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Get found by humans and AI.
Guides on Answer Engine Optimization, technical SEO and Generative Engine Optimization — how to write and structure content so search engines and AI assistants can find it, understand it, and quote it correctly.
The short version
AEO vs SEO vs GEO
AEO
Structuring answers so voice assistants and AI Overviews can quote them directly.
SEO
The technical and on-page fundamentals that get a page crawled, indexed and ranked.
GEO
Being the kind of source generative AI tools choose to cite when they write an answer.
GEO
llms.txt: What It Is and Whether You Need One
llms.txt is a proposed plain-text file that summarizes a site for AI systems to read. Here is what it actually does, what it does not, and whether it is worth setting up today.
June 24, 20266 min read
GEOWhat Is Generative Engine Optimization (GEO)?
GEO is about making your content the kind of source generative AI systems choose to synthesize into their answers and cite. Here is how it relates to SEO and AEO, and what to actually do about it.
May 19, 20266 min read
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